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Google’s AMP Project Announces New Consent Component

Development of a new Accelerated Mobile Pages (AMP) component enabling publishers to acquire user consent is underway and accepting comments.

With the deadline for the General Data Protection Regulation (GDPR) fast approaching, Google’s AMP team has announced a component to enable publishers to surface a user consent notification for sites using the mobile-friendly framework.

From the announcement:

The features to be launched include the ability to show choices in user interface notices via “accept” and “reject” semantics, and configuration of AMP element behaviors in response to users’ choices.

The whole secret of life is to be interested in one thing profoundly and in a thousand things well

The GitHub issue page details the component’s format and configuration options, along with future feature suggestions. As the issues surrounding GDPR consent and compliance are complicated — including acquiring per-usage consent (e.g., publishers need to acquire separate consent for users being tracked for both first-party and third-party purposes) — the project team is encouraging publishers and vendors to participate in the component’s development so that support will be available for as many integrations as possible. They particularly note existing support within AMP for these types of features and state that user consent may need to be obtained before loading them:

AMP supports over 100 vendor-provided capabilities ranging from analytics to ad tech to video players and other kinds of content embeds. As a publisher, if you want to ensure your vendors integrate with AMP’s user control features, please encourage the vendor to engage with the AMP Project.

The proposed format is relatively straightforward, as shown in the sample code image below, but it may become a bit messy for publishers needing to acquire many different types of consent for analytics, tracking and ad tech that may be present on their sites:

Amp GooGle
Amp

The List for doing things

  • Start International News & Magazine Websites
  • Installing Themes
  • Purchase PenNews on Themeforest

It’s important to note that for now, GDPR compliance applies only to EU citizens visiting a publisher’s site. You’ll want to dig into understanding how that goes beyond mere country detection, however, as EU citizens not physically within the EU are protected by GDPR wherever they are.

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In speaking with the IAB Senior Manager, Privacy and Public Policy Matthias Matthiesen at IAB’s annual leadership conference earlier this year, he noted that because of the intricacies of compliance, many publishers and organizations coming into compliance are taking a “GDPR everywhere” approach because parsing out consent for users “of unknown citizenship” is actually the more complicated path.

Collective development and support

As of today, the project team is inviting and encouraging publishers to participate in the component’s development so support can be available as soon as possible.

This effort will surely enhance the already existing support for vendor-provided capabilities (over 100 as of today), such as analytics, video players or other kinds of embedded content.

While suggestions, configuration options and component’s format information is slowly surfacing, publishers do know that issues around the GDPR consent and compliance are complicated (for example, usage consent acquisition).

We bid farewell to this article reminding you that, as of today, GDPR compliance applies only to EU citizens visiting a publisher’s site; how that goes beyond mere country detection is quite complicated, but we’ll surely approach this topic later at Moõse and the VIKO Group.

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In the announcement, the AMP staff mentions that “the features to be launched include the ability to show the choices in user interface notices via ‘accept’ and ‘reject’ semantics”; otherwise said, this will enable users to set up AMP element behaviors in response to their choices (this may even affect how AMP landing pages are displayed).

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